because i love you?!?!

It is learnt in communications that communication has powerful effects in a certain cultural perspective. Indeed it is so true! it has a different yet similar intensity of powerful effect when this advertisement is shown in local television and Singapore movie theatres. comments so far from the forums and my friends so far are adverse.

In defining rhetoric, persuasive communication is applied to achieve these objectives:

1) Logos = appealing to reason(logical)
2) Pathos = appealing to emotions
3) Ethos = persuasive appeal and credibility of source

may i ask my beloved audience, based on these criterias, is this advertisement persuasive?

personally, i feel so persuaded to not ever try the allswell drink. it is certainly appealing to my funny bone, and its definitely not logical! what has "i love you" got to do with drinking an allswell drink???

The heroes behind the casualty photos

An ideal communication is when there there a message being passed across and tha there are feedback from the receiver to ensure mutual understanding.

Most of what we know and believe about the world comes to us through communications such as the newspaper reports, television airings and radios. These mediums serve to evoke our compassion and emotions. One such example is the recent hurricane Gustav.

The pictures were extracted from BBC website, http://news.bbc.co.uk/2/hi/in_pictures/7592283.stm.

In the light of the previous hurricane Katrina, the Federal Emergency Management Agency (Washington) immediately carried out evacuation process, to avoid even more casualties as depicted during hurricane Katrina.

Awareness throughout the world is increasing as photos and video clips on the impending hurricane are being published online and on national television.

As seen in the photo on the right, in the face of horrendous rain, the television crews are braving the storm to capture the intensity of the scenario. Because of these courageous crews, awareness is spread throughout the world.